Creating Pins for popular topics can result in more shares, clicks, and traffic for your business. Having a good grasp of which categories people are searching for most often can help you form a more effective social media marketing plan for your business. Pinterest forms specific categories for the most popular topics people search for on the platform. You’ll find everything from trending hairstyles to crazy color ideas. If you’re looking for haircut ideas before heading to the salon, for example, you can browse the “beauty” category. Pinterest organizes similar topics and interests by category. What are Pinterest Categories? And Why Does They Matter? Let’s walk through everything you need to know about Pinterest categories so you can organize your Pins and Boards the best way possible for maximum results. Sharing valuable content i n all the right places-where your target audience is spending time searching for brands like yours-can turn Pinterest into a goldmine for your company. It’s time to use Pinterest to its fullest potential, viewing it as a search engine with the ability to drive qualified, targeted traffic straight to your business. So how can your business best take advantage of Pinterest’s massive consumer base and drive more traffic to your website? An essential part of the equation is understanding how to take correctly use Pinterest categories. It’s quickly growing in popularity among many different demographics, too: women (of course), Millennials, Gen Z, men, dads, and anyone with a green thumb or DIY mentality. By 2020, that number nearly tripled, rising to 367 million. In 2016, it had 128 million monthly active users. Pinterest continues growing in popularity for both businesses and consumers. With Pinterest, the “visual discovery engine,” you can build dream boards, share branded content for your business, and tap into the platform’s massive traffic potential and one of the best ways to do that is by using Pinterest categories.Īs a business owner or blogger, you can share Pins to educate your followers, lead people in your target market to explore your ideas, and even persuade them to make a purchase.

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