With only a small team, Tavera has the experience of onboarding thousands of creators without hassle. The game came in as number one in sales in Europe during the weekend launch, ' says Tavera. We generated over six million views on YouTube during the first two weeks. 'The reception of Dead Island 2 in the influencer community has been great.

In this article we got to sit down and talk to Tavera about how studios and publishers can ensure immediate traction from day one in the content creator community. Jorge Tavera is the Global Influencer Strategy manager at Deep Silver, the AAA publisher within the media company Plaion (formerly Koch Media). This is something that Deep Silver realized and needed to address before its release of Dead Island 2. That's why utilizing a tech platform like Lurkit can significantly enhance the effectiveness of influencer marketing campaigns. However, managing influencer campaigns manually can be a daunting task, especially for AAA publishers who aim to reach millions of potential players at the same time. In today's gaming industry, influencer marketing has become an essential strategy for promoting games to a global audience.

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